We should put so much more emphasis on the Annunciation and conception of Jesus that it would draw the church and the world's attention to the fact that human life doesn't begin at Birth but at conception. When you think about how profound it is that Divinity became humanity in that moment of incarnation. It should be a holy day of obligation with a lot of Christmas type festivities and devotion so that the world would take notice and wonder what all the commotion is about.